case studies / motability

Dreaming of a New Car?

Orbital's most successful campaign for Motability more than doubled the response of the previous year's campaign (not done by us!) and led to over £250m of extra business.

The cleverly targeted campaign was run during the spring and targeted disabled people who receive the DWP Mobility Allowance but did not lease a Motability car. The simple campaign consisted of an 8pp A5 leaflet, written and produced by Orbital and used library imagery of plasticine people.

An 8.5% response was achieve compared to just 4.5% the previous year equating to an extra £250m of business.

This project proves that good design, clear messaging and an emotional 'hook' adds real bottom line value.