case studies / motability
Get Your Kit On! fund raising pack
Motability provides cars for disabled drivers. For the vast majority of customers, the modifications required are minimal. However, for some, the modifications required can be extensive. Motability's charity provides grants for many of the projects, and raising the funds is always a challenge.
Orbital won a pitch to design a fundraising pack for Motability, to refresh an existing concept with new graphics and copy. We devised the new "Get Your Kit ON!" logo and identity, coordinated and photographed models, edited the copy and suggested ways to get the maximum out of the project budget.
Although it is too early to gauge the result (it only went live in June 2010 to coincide with the World Cup) the project is a vast improvement over its predecessor and has been very well received by all who have come into contact with it.

























