case studies / capgemini

Professional Services Campaign

Professional services is Capgemini's IT contracting division. A large number of battle hardened IT professionals, these experts in their various fields bring a wealth of experience to short term projects.  Our job was to sell this service to a targeted group of IT directors. Not an easy task as these guys are well protected by an impenetrable shield of gate keepers. However, we took a different approach. We enlisted the services of YO! sushi to help us deliver a free sushi lunch pack to 1,000 targets over a 5 week period. We softened them up with an email 2 weeks before, and a final email on the morning to check their location then followed up the delivery with telesales after lunch. 

The project was very successful resulting in 180 appointments set, at a cost of just £47 each.

What's more, an added bonus was that the project led to a pitch for YO! Sushi's brand refresh project which we won.